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13 March 2017, London. LCG (LCG), a leading online brokerage firm, is set to unveil its new TV advertising campaign featuring Swiss tennis champion, Stan Wawrinka.
The TV advert is part of the four-year partnership that the three-time Grand Slam winner has signed with LCG, becoming their Global Brand Ambassador. Wawrinka began promoting the company at the ATP World Tour Finals in London in November 2016.Wawrinka was also endorsing the LCG brand in January at the Australian Open where he progressed to the semi-finals.
Wawrinka’s trademark ‘head-tap’, a pose he pulls after winning a big point, features in the TV advert. Showcasing his rigorous training in preparation for a tournament, the ad draws on the similarities between The US Open champion’s profession and the world of trading. Wawrinka has explained the ‘tap’ as, “a sign of focus, strength and being in the zone.”
Charles-Henri Sabet , LCG CEO said, “It has been great working with Stan so far. He’s proving to be the perfect brand ambassador for LCG, both on and off the court. We are really happy that Stan is the star of our new TV ad. He was brilliant on set during the filming and we are really pleased with the result.”
“Wawrinka’s personality and characteristics mirror that of trading – focus, discipline, dedication and timing. It’s the perfect fit. I’m sure there are great things ahead for our partnership.”
The TV campaign will be aired globally on Bloomberg, across Asia, the UK and Europe from March 13, 2017.