Stan Wawrinka is the epitome of dedication and ambition, making him the ideal partner for LCG. He is a player with undeniable mental strength, impressive footwork and a powerful one-handed backhand of razor-sharp precision, which has taken him to the top of his sport.
Having taken up the sport at the age of 8, Wawrinka turned pro at 17. Since then he has clinched three Grand Slam titles, an Olympic Gold medal and a Davis Cup trophy, establishing the 31 year old as a true global sports star.
“I am honoured to become the Global Brand Ambassador for LCG. LCG has a strong heritage in its market and a commitment to building its business into a world class player.”
- Stan Wawrinka
Watch LCG's latest TV ad, as seen on Bloomberg, featuring new LCG Global Brand Ambassador
and international tennis superstar Stan Wawrinka.
Watch LCG's latest TV ad, as seen on Bloomberg, featuring new LCG Global Brand Ambassador and international tennis superstar Stan Wawrinka.
We take you behind the scenes on the set of our TV ad with Stan.
Stan Wawrinka speaks exclusively to us about becoming LCG’s Global Brand Ambassador.
13 March 2017, London. London Capital Group (LCG), a leading online brokerage firm, is set to unveil its new TV advertising campaign featuring Swiss tennis champion, Stan Wawrinka.
The TV advert is part of the four-year partnership that the three-time Grand Slam winner has signed with LCG, becoming their Global Brand Ambassador. Wawrinka began promoting the company at the ATP World Tour Finals in London in November 2016.Wawrinka was also endorsing the LCG brand in January at the Australian Open where he progressed to the semi-finals. Wawrinka’s trademark ‘head-tap’, a pose he pulls after winning a big point, features in the TV advert.
Showcasing his rigorous training in preparation for a tournament, the ad draws on the similarities between The US Open champion’s profession and the world of trading. Wawrinka has explained the ‘tap’ as, “a sign of focus, strength and being in the zone.” Charles-Henri Sabet , London Capital Group CEO said, “It has been great working with Stan so far. He’s proving to be the perfect brand ambassador for LCG, both on and off the court. We are really happy that Stan is the star of our new TV ad. He was brilliant on set during the filming and we are really pleased with the result.” “Wawrinka’s personality and characteristics mirror that of trading – focus, discipline, dedication and timing. It’s the perfect fit. I’m sure there are great things ahead for our partnership.”
The TV campaign will be aired globally on Bloomberg, across Asia, the UK and Europe from March 13, 2017.